Anna Wintour: Odjeću treba izrađivati, njegovati i prenositi generacijama

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Ikonična glavna urednica časopisa Vogue, Anna Wintour, često se bavi gorućim pitanjem održivosti mode. Anna stalno naglašava važnost brige o našoj odjeći te proziva kulturu bacanja koja je duboko usađena u današnjem modnom svijetu. Naime. Anna se zalaže za zeleniju industriju i priznaje da je moda “malo“ zakasnila u igru kada je u pitanju raznolikost i inkluzivnost. Wintour je u jednom intervjuu izjavila kako misli da bi se trebalo obratiti više pažnje na zanat i kreativnosti, a manje na ideju odjeće koja se može odmah iskoristiti i stvari koje ćete baciti odmah nakon svega nekoliko nošenja.

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▫️What advice do you have for a young fashion designer anywhere in the world who wants to make it on the global scene? What should they focus on? . ▫️I think you need to focus on your message and your talent and what you are trying to say, what your vision is, whether you are making dresses, shoes or beautiful necklaces – whatever it is, you have to stay close to your own vision. And I think there are wonderful advantages to the world that we live in today where you can become famous easily through social media, but I also think it’s a disadvantage because it’s deceptive: Just because you have X amount of followers through Instagram doesn’t mean that your P&L (profit and loss statement) is where it should be. So what I advise young people starting in fashion today – and I think fashion is global, so I think your question is relevant, it’s hard to succeed in one territory – my advice, unless you’re lucky to have really a partner that understands the business aspect of what you’re entering into or if you are lucky enough to have substantial funds, my strong, strong advice is to go and work for a company that you admire, whose esthetic is something that you relate to; learn from another designer, travel the world and work in different countries and you can be successful at 30. You don’t have to succeed when you’re 21 and you’re graduating from college. I see so often young designers with lots of talent, with many ideas, fall by the wayside because they’ve tried to do too much too quickly. (Source-ekathimerini.com✔️) . . . #annawintour

A post shared by Anna Wintour (@wintourworld) on Jan 10, 2020 at 10:37am PST

Kako bi izgraditi održivije sutra, u modnom svijetu, važno je promijeniti način na koji doživljavamo materijalne stvari i  natjerati se da promislimo na koji način vidimo modu. Od ključne je važnosti da promijenimo način na koji razmišljamo o modi kako bi stvorili bolje okruženje za sebe i za buduće naraštaje. Riječ je o cijenjenju odjeće koju posjedujete i koju možete nositi iznova i iznova, a možda ih možete prenijeti i na svoje kćerke ili sinove, ovisno o slučaju.

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▫️Wintour readily admits that if she has to choose between two equally impressive dresses, she will choose an advertiser over a non-advertiser every time. “Commercial is not a dirty word to me,” she says. . . #annawintour

A post shared by Anna Wintour (@wintourworld) on Nov 11, 2019 at 11:42am PST